Product selectors for sales enhancement
Finanz tools provide a unique "browse and select" experience for selecting products of all kinds online. Using the online composers tools and/or bulk data importers, you can develop and deploy a solution almost overnight.
Books, toasters, cars, jobs, mortgages, houses, even X-ray machines....
It doesn't matter what you're selling. Finanz tools provide a better way of helping your clients decide which of your products they prefer.
Whether you offer a large number of simple products, a small number of complex products, or a combination of both, finanz tools make matching requirements to your products easy. Products of interest can be instantly sorted by any number of attributes, and can be directly compared against one another.
Why are finanz tools perfect for product selection? It's simple to understand. Let's look at some cases:
- "I stock over 10,000 different product lines."
Providing customers with a simple to use and understand navigation structure is critical. Finanz tools provides a powerful way of quickly separating many things into a small number of categories.
- "We list over 300 different models of digital camera."
Regardless of how many product lines you stock, some of these will feature a large number of products. Simply listing all the products you have isn't helpful. Most people have a reasonable idea of what they want: "I want a compact camera with inbuilt flash and a zoom lens", or "I need a professional grade SLR with interchangeable lens".
That's where our selection criteria come into play - they allow a customer to limit the total number of products to ONLY those that match their stated requirements.
The finanz tools Selection Criteria provide your customers with a simple means to quickly find the specific products matching their requirements. Highly technical parameters can be used as selection filters, instantly removing all but the sought products from consideration.
"We offer around 10-20 mortgage products differentiated by parameters that most customers will not be familiar with".
No problems here with finanz tools. At the lower end of the range, you can simply show all 10 products by choosing to suppress Selection Criteria, relying on the drill-down product detail and various sort and compare options to sell the products. For 20 or more products, selection criteria add another dimension that can discriminate between products on the basis of repayment types and frequencies, interest rates, fees and charges, flexible options offered and so on, all of which can all help the consumer rapidly understand your offerings. The finanz tools is like an intelligent brochure stand removing products out of scope but never offering any advice.
Taken together, these unique characteristics of finanz tools make them ideal product selectors for your website.
Contact us today for more details.